Better Image Selection Improves Conversion Rate by 40.18% for ExactTarget
All small business owners have a one thing in common, they care about their bottom line. Quarterly SBO want to see some type of A study by Exact Target shoes that better images improve conversion rates by over 40%. What would you do for a 40% boost in sales annually? Investing in professional content creators to produce high-quality images for your webpage is exactly that, an investment. It is particularly an investment that will easily prove to pay off by increasing overall traffic to your product, service or webpage.
If Your Photos Suck…
you may be loosing sales.
There are millions of sellers on Amazon, with over 1 million sellers joining Amazon in 2018 alone. It’s tantalizing to think that over 100,000 sellers have achieved $100,000 or more in sales a year, and over 10,000 have hit the one million dollar mark according to Entrepreneur.com. Weather your goal is to create an additional $1,500 a month, or $5000 a month, our goal is to assist you with your goals. Websites like Amazon, Etsy, Wayfair & Shopify have created a democratization of electronic commerce. Now the ability to sell products is open to everyone! How will you stand out?
What do the top sellers have in common?
An interesting article by The New York Times suggests having professional photos as their number one way top sellers on Amazon distinguish themselves from the masses. Other topics of relevance include prioritizing customer reviews, being more descriptive in descriptions about the products, using “the lower portions of pages increasingly include more high-quality images, along with lifestyle tips and even recipe ideas.” In this article I will elaborate on how you can increase sales by investing in your product’s image.
Why Using a Professional Photographer Will Boost Your Business
Many small busines owners feel hiring a professional to create images of their products or services may be expensive. True. Like most of my clients I am a small busines owner, I have invested time, money, energy, blood, sweat & tears to build a succesful, thriving photography business. Like my clients I have spent years researching, studing, purchasing equipment, honing my skills and building a portfolio. Before earning my Bachelor’s Degree in Photography from the Art Institute of Houston I spent thousands on my education. My clients not only expect, but demand the bset of me when it comes to creativity, imagination and excecution. This doesn’t come cheap. Does anything that is ever worth a damn come cheap?
You’re investing in your business.
You are not simply purchasing a service.
CHANGE YOUR PERSPECTIVE!
You aren’t only purchasing a service by hiring a professional, you’re activly investing in your business to make it a success!
Having professional photos makes your company look credible and professional which is important for small businesses.
As a small business, one of your first priorities should be proving to your customers that you are a real business with quality products. Customers tend to buy from bigger companies because they recognize the brand name and know they are getting what they paid for. Taking photographs of your products with a phone in poor lighting conditions does not sell that your company is professional. Instead, you need quality photographs taken by someone who has a trained eye when it comes to lighting and composition.
One of the biggest reasons smaller companies avoid hiring professionals is because of the cost of the professional services. Better pictures means better first impressions, which is what will draw in more customers. So although the cost for a professional photographer may be high, the sales the business will make will in turn overshadow the original cost. It may seem difficult for a company, especially a small one, to make a big investment in the photographs of their images, but the better the images, the more clients the company will get.